Mars' cookie bar made a mistake when it followed just one influencer. The social-media team turned the sl ...
Today's Top News
MediaDailyNewsGoogle Releases AI Reasoning Model
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries. ...
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to bran ...
While not a new certification, the JIC announced VideoAmp's "personification" method of modeling demographic audience data is transacti ...
VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. ...
"2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of o ...
Argyilan joins after a four-year stint with Albertson's Media Collective where she was senior vice president. Previously, s ...
Another programmatic media network will launch, but this one will become the first to focus on the indust ...
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadershi ...
Liquid Death Partners With Gopuff For Hot Tub Giveaway
The beverage brand partners with the delivery service to promote deliver orders on the platform over the holid ...
Nike: Turnaround Will Require Short-Term Pain
With sales and profits still in decline, the new CEO says the company will cut back on performan ...
Volvo Awards IPG's Initiative Its $500 Million Global Media Account
The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the accou ...
Wyndham Says Hotel Stays Will Help Visitors Stay Just Close Enough To Family
"The holidays can be a magical time with family and friends, but let's face it, a little person ...
OOH Sculpture Helps Smashburger Makes Case For Extra Value
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close ...
Senators Ask Biden To Delay TikTok Ban
"Absent a judicial injunction, decision overturning the law, or action by you, TikTok will soon be banned ...
Listerine Gets 2025 Off To A 'Fresh Start' With New Year's Marketing Blitz
The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "N ...
CEO Transition At Project Worldwide As Meyer Succeeds Vallee
Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring and will be succeed in the C ...
Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
The agreement gives Netflix exclusive rights to the 2027 and 2031 event and "represents a landmark announcement f ...
Momentum Worldwide Puts Buontempo In Charge Of Verizon Business
The experiential agency named former staffer Tom Buontempo as executive vice president-group director. ...
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Find Out More »OPINION
No, the "Bulletin of the Atomic Scientists" has not moved the Doomsday Clock forward to nine seconds to midnight, though I think it very well could when it makes its 2025 unveiling next month. Assuming, we' ...
Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news. ...
Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare. ...
