A federal judge has refused to sign off on a deal that would have paused X Corp's ad-boyco ...
Today's Top News
MediaDailyNewsMedia Orgs Urge Judge To Block Trump Order Targeting Law Firm
The Daily Beast, the Intercept, PEN America and other news organizations and advocacy groups are urging a federal judge to permanently strike down Trump's executive order targeting the law firm Perkins Coie, which worked for Hillary Clinton's 2016 presidential campaign. ...
After five years, BeReal is officially launching ads in the U.S., following through with goals previously set ...
The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook f ...
The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptic ...
Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for t ...
The Brandtech Group has announced it will integrate Google's video-generation model into its platform, with Group Partner a ...
Yaniv Sarig will focus on the growing consumer interest in using Gen AI to shop, as 71% ...
The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streami ...
John Bisognano To Serve As Top Editor At Gannett's 'Palm Beach Post'
Bisognano has held a variety of positions at the paper, and most recently was managing editor. ...
Minute Maid Tapped As Official Juice Sponsor Of WWE
The deal includes live events, a broadcast campaign, packaging, and an initiative within the "WWE 2K25" video g ...
'Cosmopolitan' Launches A Sports Series
The magazine's Cosmo Sports will provide an 'all-day look' at athletes. ...
Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
Advertisers need to understand the importance of this cultural shift toward AI for advice. Latina moms for generatio ...
LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, Too
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collectors -- and fights declining sales. ...
Disney D2C: Better Profits, But Slower Revenue, Subscribers?
"Decelerating DTC growth has become a concern for investors," according to Bernstein Research. ...
Domino's Retains WorkInProgress Through 2027
The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints. ...
Nissan Latest Brand To Withdraw From San Francisco Pride Sponsorship
The automaker said it is "currently reviewing all marketing and sales spending." ...
Callen Builds On Success With 2 Executive Hires
Jess Monsey is the agency's first Chief Opportunity Officer; Mike Davidson heads production. ...
Guinness Has 'Lovely' Time Celebrating U.S. Communities
Fifty entities are featured in the campaign, including The Treme Brass Band in New Orleans and the Chica ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Planning and Buying Awards
Marketing Automotive
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Optimism is advertising's friend; pessimism is its enemy; and uncertainty is its enemy on steroids. ...
Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no cheap, high volume ones either. That was the big take takeaw ...
In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey Boo Boo. ...
Ulta Beauty Hits Brakes On Target Partnership
Nielsen Dominating Upfront Currency, Once Again
Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
Following Double-Digit Gains, Ad Growth Decelerates Again In February
Sam's Club Appoints Publicis Groupe 'Intergrated Agency Of Record'
