Mars' cookie bar made a mistake when it followed just one influencer. The social-media team turned the sl ...
Today's Top News
MediaDailyNewsGoogle Releases AI Reasoning Model
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries. ...
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to bran ...
While not a new certification, the JIC announced VideoAmp's "personification" method of modeling demographic audience data is transacti ...
VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. ...
"2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of o ...
Argyilan joins after a four-year stint with Albertson's Media Collective where she was senior vice president. Previously, s ...
Another programmatic media network will launch, but this one will become the first to focus on the indust ...
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadershi ...
'Sonic The Hedgehog 3' Outperforms 'Mufasa' With $62M Opening
It was the second-highest opening ever for a PG-rated December movie, an animated film based on the vid ...
Jersey Bill Would Allow Public Notices To Appear On Publisher Websites
The Assembly bill and Senate version could help publications that have halted their print editions. But the bil ...
Benjamin Goad To Serve As Top Editor At Gannett's 'Tennessean'
Goad replaces Michael A. Anastasi, who is moving to a new role at Gannett's "The 'Tennessean." ...
Hearst Connecticut Media Group Negotiates To Purchase 'The Republican-American'
The transfer of the Northwestern Connecticut paper and other titles could occur early next year. ...
ByteDance AI Agent With Human Traits Lets It Chat With A Person, Another Bot
ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based ...
Liquid Death Partners With Gopuff For Hot Tub Giveaway
The beverage brand partners with the delivery service to promote delivery orders on the platform over the holid ...
Nike: Turnaround Will Require Short-Term Pain
With sales and profits still in decline, the new CEO says the company will cut back on performan ...
Volvo Awards IPG's Initiative Its $500 Million Global Media Account
The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the accou ...
Wyndham Says Hotel Stays Will Help Visitors Stay Just Close Enough To Family
"A little personal space and a real bed go a long way" toward easing holiday family tension, sa ...
OOH Sculpture Helps Smashburger Make Case For Extra Value
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Marketing: Politics
Agency of the Year
Brand Insider Summit Pharma & Health
Planning and Buying Insider Summit
TV + Video Insider Summit
Brand Insider Summit Retail
Planning & Buying Awards
Publishing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
No, the "Bulletin of the Atomic Scientists" has not moved the Doomsday Clock forward to nine seconds to midnight, though I think it very well could when it makes its 2025 unveiling next month. Assuming, we' ...
Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news. ...
Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare. ...
