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MediaDailyNewsWhat The White House 'AI Action Plan' Means For Advertisers

The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration to meet the United States' goal for dominance in AI. Here is what we know so far. ...

Marketing Consultancy Rival Acquires London Branding Agency
Rival is led by co-founder and CEO Erick Fulwiler. He spent a decade in the agency world includi ...
Polo Ralph Lauren Honors Black Summer Culture
New campaign draws on Morehouse and Spelman influence, Martha's Vineyard history ...
Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the fir ...
Criteo Strengthens Team To Build Agentic Commerce Platform
In its move toward an AI-assisted, agentic commerce platform, Criteo created the role of senior vice president, he ...
Heather Burns To Serve As First Women's Sports Editor Of 'USA Today'
Prior to this, Burns led ESPN's digital NFL team. ...
The Asian American Foundation Celebrates Dual Identities With PSA Campaign
The national campaign, which aims to bust stereotypes, will run across digital channels and OOH. ...
Hoffman Floats Recapitalization Plan For Lee Enterprises
The company had announced that it wanted to acquire Lee, but was thwarted when Lee extended its sharehold ...
Genesis Gets Freaky (Friday, That Is) With Disney Deal
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday," which hits theaters Aug. 8. ...
IBgard Promotes Supplement With Yoga Video
Company partnered with fitness coach Katie Austin to develop Peppermint Power Flow, a yoga routine designed to he ...
YouTube Sees Gains From Strong Ad Spend
Alphabet reported total revenue of $96.43 billion for Q2 - up 14% - and net income of $28 ...

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