Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality. ...
Today's Top News
Television News DailyNetflix Sees Rapid Q2 Subscriber Gains
Netflix added 32 million gross global subscribers in Q2, while Walt Disney's Disney+ and WBD (Max, discovery+) grew around 16 million 15.5 million, respectively, according to Parrot Analytics. ...
To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-med ...
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Google and Microsoft. ...
The General Insurance company is following its Gen Z audience into Fortnite with a branded racing map launchi ...
The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year's Festival ...
The U.S. joint industry committee says this measurement assessment means each provider - Comscore, iSpot, and VideoAmp ...
In an attempt to help brands engage and retain customers continuously through in-app messaging, Meta is launching ...
Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently chi ...
Texas Social Media Law Will 'Bulldoze' Speech, Tech Group Says
A new law in Texas threatens to transform social media platforms into "overzealous censors," the tech industry fund ...
Will AWS Lauch Its AI Agentic Marketplace?
As AWS heads into its annual summit this coming week, its worldwide head of physical retail Justin Swagl ...
Polaroid Shoots 'Analog' Life With New Flip Camera
The OOH campaign is placed near tech offices, creating a compare/contrast with digital. ...
72andSunny Amsterdam Wins Global Brand Work For Disaronno
Future campaigns will target younger demos. ...
Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
The EU has published a Code of Practice to help companies follow the AI Act's General Purpose ...
Sides Reportedly Agree To Mediation In Long-Running 'Pittsburgh Post-Gazette' Strike
But the union and the newspaper agreed on little else during a hearing earlier this week. ...
Former Volvo CMO Joins BMW
Leigh Moynihan will oversee all marketing for BMW in the U.S. including brand partnerships, CRM and media. ...
Nike's 'Scary Good' Leadup To Next Year's FIFA World Cup
The campaign is from Nike Agency Wieden + Kennedy London, which says the campaign celebrates the "creative, fearle ...
'Like A Water Bed, But Better -- It's Beer!'
Fans who participate in Garage Beer's social media campaign enter to win a BeerBed, whose headboard dispenses t ...
Court Revives 'El Faro' Journalists' Spyware Suit
Journalists with El Faro will get another opportunity to convince a judge that their lawsuit over Pegasus spywa ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
Email Insider Summit
TV & Video Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
John Barron, John Baron, John Miller, Carolin Gallego, David Dennison, John T. Thornton, @barronjohn1946, Individual-1, Codename "Mogul," POTUS, Very Stable Genius, Legitimate Person, "I Alone" Fixer, Really Rich Guy, Like a Smart Person, Best Negotiator, Ve ...
Zohran Mamdani's win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typically political. ...
There's an enormous opportunity for U.S. investors to fund Ukraine defense tech, currently rewriting weaponry with startup-fueled innovations. ...
Linda Yaccarino To Step Down As X CEO
Stagwell Centralizes Media, Taps Assembly's Adams To Lead New 'Agentic' Platform
Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
To Succeed With Marketing AI: You Can Either Be First, Be Smarter, or Cheat (Except Don't Cheat!)
WPP Appoints Microsoft Vet Cindy Rose Next CEO
