The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative person ...
Today's Top News
MediaDailyNewsRumble Presses To Proceed With 'Boycott' Suit Against WFA, GroupM, Diageo
"Defendants agreed to enact and enforce mandatory brand safety standards that they intended to have an effect on digital advertising on user-generated platforms," Rumble argues in new court papers. ...
In an effort to boost the in-app presence of emerging creators, YouTube is expanding its "Hype" program ...
LinkedIn is expanding its partnership with the MRC accreditation audits to include new video ad metrics and gaini ...
Apple dropped "Search" from Search Ads and rebranded its ad business to Apple Ads to better represent i ...
Noting the increased macroeconomic uncertainties since the beginning of the year, the company widened the range of i ...
"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed market ...
A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective ...
AAM working groups formed last year have been instrumental in providing feedback for new initiatives, but spent sever ...
California Town Bans Newspapers From Its City Hall
Fullerton City Council denies this is a First Amendment violation, but one dissenting voice says it is. ...
Madison And Wall Adds McLelland To Leadership Team
He most recently spent 8 years at Corus, where he was Chief Revenue Officer overseeing more than $1 ...
'The Columbus Messenger' Shuts Down After 50 Years
The owner of "The Columbus Messenger" blames the "current economic climate" for the closure. ...
White Castle's 'Bounce Castle' Center of New Summer Merch Drop
The 12' x 12' x 8' item is actually sized for "cravers of all ages," meaning that ...
Judge Permanently Blocks Ohio Social Media Law
"The Act as drafted fails to pass constitutional muster," U.S. District Court Judge Algenon Marbley in the Southe ...
Who Are The Most Marketable Stars Headed To The NFL?
In the leadup to the NFL Draft, TMA's Platinum Rye h Who Are The Most Marketable Stars Head ...
Google's Search Dominance Spurs $6.6B Lawsuit
The lack of an alleged competitive search market in Britain prompted a class-action suit filed at the Competiti ...
Coach Courts The WNBA, Betting On Fashion, Fandom And Pride
The partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion and next-gen athletes. ...
Westin Hotels Goes Goop For 'Sleep Training For Grown-Ups' Series
The branded video series stars Gwyneth Paltrow alongside Dr. Cheri D. Mah, a sleep physician and research scient ...
NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Average national TV viewership has seen a slight 2% decline to a Nielsen average 1.53 million viewers ...
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Find Out More »OPINION
Tariffs, aspirational shopper woes, and China drag LVMH down, shaking up a $400 billion market. ...
TikTok is selling dependency as progress. But dependency, by definition, is a liability. Saying a business thrives because of TikTok is like saying alcoholics thrive on alcohol. It's not a healthy relationship - and certainly n ...
It should go without saying, but companies and presidential administrations should not ban news organizations because they don't like how reporters cover them. ...
Mountain Dew Shimmies Into Shampoos To Promote New Baja Blast Flavor
MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
JCPenney Goes Incognito In Bold Fashion Rebrand
Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
Total TV Sinks 6% In March, Streamers Gain Again
