Today's Top News

MADWPP Q1 Falls 2.7%, Maintains Outlook Despite Macro Worries

The Q1 decline was expected. CEO Mark Read said the firm has so far seen no "significant change in client spending," despite elevated macro stresses on the economy. ...

Beyonce's Tour Powers Ulta's City-By-City Strategy
Retailer rides cultural momentum with influencer-created looks and a focus on superstar's two beauty brands. ...
David Beckham 'Thirsty For More' In Return For Pepsi
Pepsi introduced the spot across its Facebook, Instagram, and TikTok channels. ...
FCC Presses Courts To Uphold T-Mobile, Verizon Privacy Fines
The FCC says appellate courts presiding over T-Mobile's and Verizon's challenges to privacy fines should uphold them, despi ...
UrFriendCharles.com Launches Platform For Black-Owned Liquor Companies
UrFriendCharles.com launches in the U.S. with 150 products and the ability to ship to 44 states. ...
Blinging Out: Chicken Chain Raising Cane's Sells Flavor Flav's Trademark Necklaces
A full campaign launched with a live event at a Raising Cane's in Las Vegas, where Flav work ...
Snap's New Affiliate Program Looks To Boost Ad Biz
To boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they ref ...
Hearst TV Defeats Video Privacy Suit
Siding with Hearst TV, a federal judge threw out a lawsuit claiming that the company violated the feder ...
Charter: Flat Q1 Revenue, Positive Linear Streaming News?
For the better part of a year now, Charter made a big push to combine TV-video packages th ...
Elizabeth Arden Promotes Retinol Capsules To Enhance Skincare
This is Terri & Sandy first work for the cosmetics brand. ...
We Are Social Acquires Helo, Strengthens Creative Production
The integration allows the agency to deliver larger campaign executions while strengthening Narrative's AI, experiential and tech eleme ...

Discover Our Publications