Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 202 ...
Today's Top News
Marketing DailyTarget Concedes Boycotts Hurt Sales, Cuts Forecast
Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. ...
The same business bidding for ad space can now also open bid on less obvious but potentially high ...
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smok ...
The dating app megalith acquired sapphic dating and community app Her. ...
With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations gia ...
Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate mo ...
A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to i ...
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
BBQ Nation: Brands Tap Summer's Meaty Mood
Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tab ...
NBCU To Bid On Sunday Baseball Package: Report
NBCU would be taking over the package owned by ESPN. The network has aired a Sunday night baseba ...
Generation Wild Connects Kids To The Outdoors
The campaign, by Sukle, is getting children to plant flowers across Colorado. ...
Vitamix Appoints Colle McVoy Integrated Creative AOR
The agency's first work is expected around Q4 of this year. ...
Man For All Seasons: Brawny Man Cleans Up Any Mess, Any Time
The company has also revamped its visual identity and package design. ...
'Ebony' Is Revving Up Its Power 100 List
"Ebony," founded in 1945, is calling for nominations to the 2025 listing. ...
'Vittles' Unveils A Print Publication: Report
Food-oriented Substack newsletter "Vittles" plans to publish two print issues per year. ...
Bloomberg Goes Down, But Service Is Restored
The app was the biggest problem. Bloomberg says terminal functionality is back to normal. ...
Perplexity Snares 'Le Monde,' Will Help Readers Find Answers To Questions
"Le Monde" also has an arrangement with OpenAI dating back to 2024. ...
Nascar And Chill: Driver Ryan Blaney Helps Launch Bodyarmor Seasonal Flavor
Blaney will debut a special-edition Bodyarmor Chill paint scheme for his car during the Coca-Cola 600 race. ...
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Find Out More »OPINION
A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. ...
For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs whi ...
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. ...
